Since March of 2020, the world of business has certainly taken a hard left turn down a path that we never imagined taking in both our professional or personal lives. Operations, practices, platforms, and our lively hoods have all had to be reset with this international pandemic at our doorstep. And, it’s essential that you have the right SMB marketing tools to succeed in 2021.
Marketing can be one of the most challenging aspects of growing your business. Don’t fall behind on your new year marketing plan! You can’t afford to get lost in all the mess this year. And, I’m not going to let you fall off this path in business marketing. So, let’s go through the top ten tools you’ll need to know about in order to succeed in 2021 and beyond!
Google Analytics
There are two well-known sides to the marketing game. One is being creative you need to be creative in order to make all the content you’ll need to distribute for your marketing plan. And, the other being the data-driven side. The analytical side,
Now, it’s easy to get caught up in the fun stuff. Even if you don’t consider yourself to be much of a creative person, making content that promotes what you love (your work and your business) is actually rather easy. After all, if you love something it’s pretty easy to get lost talking about it. But without a good understanding of the data that compliments this content, you’ll find yourself in the middle of the woods, unable to see the gaps in the treeline that need to be filled.
There is an old saying that good advice is only good if it’s taken. Well, content for your marketing plan works the same way. It’s only good content if you know when to take it in and use it. Otherwise, the content is just another missed message. Get familiar with your analytics tool and use your content wisely.
Google Analytics is a free tool that allows you to do just that. It’s easy-to-use and it allows you to track and analyze your customer data. It’s widely used by all businesses which provides a much clearer picture as to how your website and business is performing among your competitors. Almost all marketers will have used Google Analytics at some point and are likely still using it.
Social Media
Ubersuggest
Canva
Bit.ly
HubSpot
Meet Edgar
It’s important to use a variety of tools that can help you optimize your presence on various platforms. This is how you’ll make the most of your social media platforms.
MeetEdgar is a neat social media tool that helps you automate and optimize social strategies. They have a variety of different products that can help you schedule your posts on social media and also include share widgets for websites.
Moosend
With all the physical limitations that businesses have to endure throughout this pandemic world that we’ve been living in for this past year, email marketing will always be relevant in marketing for business. And, you’ll need a helpful tool that can assist in providing an affordable email marketing and marketing automation platform with a surprising range of features. This platform would need to include automated marketing campaigns, subscription forms, and also custom landing pages.
Moosend has plenty of templates and advanced tracking and automation options. It’s a great way to improve your marketing efforts.
