Humanity
had a good run.
Humanity Had a Good Run
The conversation around AI is broken. Too many companies are working towards human replacement, ignoring the costs.
No one is talking about the impacts of this destructive march to full automation.
We had to speak out.
Here’s What You Missed
Irresponsible AI development is accelerating.
This campaign was our line in the sand.
“Humanity Had a Good Run” shone light on the path we’re going down. NurtureOS exposed the absurdity, and yet realism, of it all.
The public response to NutureOS was terrifying; some people celebrated it. Showing one thing clearly, we are already too close to the edge.
The Future We’re Sleepwalking Into.
Reckless AI development is taking humanity into the unknown.
Reckless AI development is taking humanity into the unknown. Things that would’ve made our skin crawl only a couple of years ago are becoming the norm. Humans are seen as a commodity to replace. No one is talking about what the fallout will be.
The Message Nobody Could Ignore
We needed to break the efficiency-at-all-costs spell the AI industry has cast.
With anonymous warnings on billboards and open letters, we addressed the anxiety that everyone feels: that we’re all replaceable.
The message was clear:
If we continue on this path, humanity won’t just weaken, it will erode at the foundations.
The App That Should Never Exist
NurtureOS: a fake AI parenting app that felt a little too real.
NurtureOS was satire, but too many people believed it. That’s how normal AI dependency has become.
AI tutors are already raising kids. Children cry when their AI breaks.
We are sleepwalking into a dark, dystopian, unconnected future. NutureOS was created to showcase the terrifying nature of where we are headed, and why we need to course correct.
Visit NurtureOS,
The third phase of our campaign is a direct counter to companies normalizing a future where people don’t matter.
While others celebrate automation that removes workers, relationships, and even parents from the picture, we’re building a different future. One where AI empowers humans instead of erasing them.
Who Are We To Tell You What To Think?
We’re Abby.
Your Receptionist Partner For The Future
After 20 years on the frontlines of human connection, serving as the public voice of hundreds of companies, we have seen it all.
We aren’t just talking about responsible AI development. We’re living it.
We prioritize our human team. We believe in a future of balance. Our team, values, and approach show that we walk the walk.
This campaign was a manifesto to show how far irresponsible AI can push us… and to offer an alternative.
Not humans versus AI, but Humans + AI.
What Do We Even Do?
We offer a receptionist service that combines the speed and intelligence of AI; with the empathy, nuance, and connection of real people.
Never Miss a Call Again
24/7 coverage. Zero hold times. Always professional.
AI-Powered Speed & Accuracy
AI handles routing, context, and immediate answers.
Real Humans, Real Connection
Your calls, if not immediately resolved by AI, are passed to trained, human receptionists.
Ethical, Human-First AI
The same principles that guided this campaign guide the technology behind Abby.
Let’s Build a Human-First Future for AI
Your choices shape the future: the tools you use, the companies you support, the values you stand for.
Choose Humans + AI.