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From Our Las Vegas Family to Your U.S. Business

Abby is more than just an answering service – we’re a family business, proudly built in Las Vegas and trusted by clients across the U.S. For over 20 years, every call we’ve answered has reflected values passed down through generations: warmth, consistency, and customer-first service.

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Built on Integrity, Powered by People

Our CEO, Nathan, grew up watching his parents build businesses across a range of industries — learning early on the value of hard work, integrity, and building strong, lasting relationships. Today, Abby supports thousands of businesses — big and small — with a U.S.-based team that treats you and your clients like part of the family.

The Problem With Faceless Providers

Being family-owned isn’t just a nice-to-have – it solves real issues many businesses face with impersonal call centres or AI-only support.

Here’s what our culture brings to your business:

Industry ProblemWhat You Get With Abby
Outsourced call centres that feel disconnectedU.S.-Based Support: Each client is assigned to a small, U.S.-based receptionist team that knows your business. In-house receptionists work from our Las Vegas headquarters; not remote, outsourced receptionists.
Offshore data storage that puts privacy at riskU.S.-Based, Secure Data Handling: Your data stays right here in the U.S., managed by a team that values trust, accountability, and compliance. As a family-owned company, we treat your data with the same care we give our own—never sold, never shared, and always protected under strict U.S. privacy regulations.
One-size-fits-all call handling with no flexibilitySmart, Scalable Solutions: Whether you’re a solo practitioner or multi-location enterprise, we tailor the level of human and AI support to your needs, ensuring we grow with you.
Scripted or robotic-sounding callsPersonalized Call Handling: Our team is trained on your tone, workflows, and goals - so callers feel like they’re talking to your in-house team.
High staff turnover = inconsistent caller experienceBuilt-In Continuity: We value our company culture just as much as our clients’ happiness. That’s why our team sticks with us - growing, evolving, and bringing that same care to every client relationship.

Meet Nathan: Leading with Legacy and Innovation

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“Our mission is to help businesses provide great customer service through their customer interactions.”

Nathan Strum

CEO

Nathan was raised in a family of builders — not just of businesses, but of relationships, trust, and long-term vision. From an early age, he watched the care and consistency that went into every decision, and that people—not processes—were at the heart of great service.

Today, he leads a team of U.S.-based receptionists and AI specialists with that same mindset: care first, solve smart, and show up for clients like you.

Our culture is shaped by that foundation—not through slogans, but through everyday actions, relationships, and how we treat your customers like our own.

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What Being Family-Owned Really Means

No matter your company size, every call leaves an impression. While scripted responses feel cold, genuine conversations build lasting trust.

That’s why, as a family-owned company, our service is shaped by the values we live every day:

Committed and Driven to Excellence

Always Do the Right Thing

Growth-Oriented Mindset

Have a Warm, Friendly, Positive Attitude

Take Ownership and Go Above and Beyond

Be Humble

20 Years of Expertise, Built Into Every Step

It’s not just our values that shape the experience – it’s our process. The Abby Proven Process reflects everything we’ve learned from 20+ years of refining how great service is delivered. From thoughtful discovery and seamless setup to in-depth receptionist training, we’ve created a framework that ensures every caller hears your brand clearly and consistently.

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How Phone Answering Services Help Your Business Grow

Our phone answering services ensure your calls are answered live, every time, with warmth and professionalism.

We offer human receptionists, AI receptionists, and live web chat services that give your customers multiple ways to connect with you. By capturing more leads, booking more appointments, and providing consistent on-brand support, these services help your business grow while you stay focused on what you do best.

Abby’s Best-in-Class Service Features

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Dedicated Receptionist Team

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Custom Answering Hours

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Specialized Call Handling

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White Glove Onboarding Process

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Appointment Scheduling

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Call Announcement & Transfer

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Bilingual Receptionists

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Voicemail Solutions

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Custom Transfer Tunes

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Answer Business FAQs

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Receptionists Powered by AI Technology

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Caller Insights Through Portal & App

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Call & Text with AbbyGO App

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Call Blocking

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Seamless Integrations

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Join the Abby Family!

20 years, we’ve built lasting relationships by treating every client like part of our own family. 

When you choose Abby, you’re not choosing a vendor – you’re choosing a partner with a story, a culture, and a proven commitment to people.

We’ll handle your calls like they’re our own. Because in a way, they are.

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Abby Connect’s CEO Nathan Strum’s entrepreneurial journey began early, learning the ropes of business alongside his parents, Gail and Jeff. From running a private charter airline to operating multiple bagel shops, the Strum family emphasized hands-on involvement and a strong work ethic, teaching their son the importance of dedication and respect in business.

In 2005, with a passion for innovation, the Strums launched TelAssistant, a receptionist service designed to support business owners with professional call answering. What started as a simple call-handling solution quickly evolved to include virtual receptionists and office space services, with a focus on customer connections and service excellence.

Gail, Nathan’s mother and the company’s first receptionist, set the standard for outstanding customer service. By building strong relationships with clients and going the extra mile, she helped drive customer loyalty and referrals—principles that would become the foundation of the company’s success.

In 2014, the company rebranded as Abby Connect, emphasizing its mission to make meaningful connections between businesses and their callers. The name “Abby” symbolizes the joy and warmth the receptionists bring to each interaction. Abby Connect’s unique approach to customer service, paired with a culture of team-building and personal development, ensures that business owners in every industry receive exceptional support. A focus on technological advancements that assist receptionists and business owners alike have allowed the company to expand its solutions and offer the highest levels of virtual receptionist services. 

Today, Abby Connect is a leader in the receptionist and customer service industry, proudly serving businesses of all sizes—from law firms to home service providers—across the U.S. and Canada. With a commitment to a people-first culture and a willingness to use advanced technology to enhance its answering service products, Abby remains focused on delivering unmatched customer care and helping clients succeed, now and into the future.

Abby Connect stands out by offering highly customized virtual receptionist solutions tailored to your business needs. You can choose the package and features that seamlessly integrate into your workflow, ensuring exceptional customer service and operational efficiency.

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“Abby Connect’s team listens to our needs and is unique in adapting to the phone calls and leading a personable conversation. Additionally, they pay attention to details and can get a log of information from our customers, enabling us to follow up on leads.”

Chip H

Eagle Home Appraisal

FAQS

Answering Your Questions

Why choose Abby over a corporate answering service?

Big-box providers can feel impersonal, with high turnover and scripted responses. Abby’s culture is different. We’ve spent more than 20 years building a team that values personal connection, consistency, and care. Every caller is treated as an extension of your business, not just another number.

We’ve been serving businesses for over two decades. That experience has shaped our culture and our processes – from training receptionists to developing our AI receptionist.

Corporate services struggle with turnover and generic scripts. Abby invests in training and culture, so our receptionists stay with us and deliver care that feels genuine. Our onboarding and solutions are tailored to your business, so callers get the same high-quality experience every time.

No. All of Abby’s receptionists work together from our Las Vegas headquarters—never outsourced, and never remote. Unlike competitors who rely on work-from-home agents or offshore teams, our in-office model ensures higher quality, more consistent service. Every call is answered in your brand’s voice by receptionists who are trained, supported, and sitting side-by-side in one place.

As a family-owned company, Abby treats every client as a partner and every caller with the warmth and professionalism you’d expect from your own team.

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Partner With a Family-Owned Business You Can Trust

At Abby, we believe business is personal. For more than 20 years, we’ve built lasting relationships by treating every client like part of our own family.  When you choose Abby, you’re not choosing a vendor – you’re choosing a partner with a story, a culture, and a proven commitment to people.

Our virtual and AI receptionists represent your brand with professionalism and genuine connection, building trust with every conversation.

Partner with a family-owned business that puts you and your customers first.

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